HI, I'M DEBORAH SHKODRA. AGENT OF CHANGE. DIGITAL NATIVE. MARKETING ENTHUSIAST.

They call me a creative with experience in marketing and business development. Social media is my home. And this website is the door. I am happy to welcome you in and be your host. Please let me know if you need anything.

I learned and built the foundation of this home online through courses and by observing the US blogger market back in 2013. For me, it was a natural step to apply what I learned in my own blog, which was one of the first Mama Blogs, called Mama Leone.

Through Mama Leone, I managed to build a network of clients and consulted them in the area of Social Media Marketing. Back in the day, this was still challenging, as the value of the social world was not apparent to the Swiss market yet.

Nowadays, the value of social influencers has become clear to all brands.

I draw inspiration from my fascination with people and also my passion for making a difference in their lives.

I am fluent on all social channels, completed an apprenticeship in office administration (Kauffrau E-Profil EFZ) and focused on marketing & social branding, copywriting and creative consulting in international environments. I worked with and for Zalando, IKEA, Guess Watches, Lush, Yelp and Vögele Shoes.

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IN OTHER WORDS:

I LIKE WHAT I DO

AND I AM NOT AFRAID TO GET MY HANDS DIRTY

What makes my heart so very full is Crea

PREVIOUS PROJECTS

DIGITAL MARKETING AND ORGANIZATION OF WELLNESS EVENTS
TARGETED AT CORPORATES AND PRIVATES

September 2018 - March 2020

Founding and managing Uprise. The meditation and mindfulness agency that combines community, wellness, and mindfulness into experience-based events within Zürich and whole Switzerland.

Design & curation of wellness events in commercial, public and private spaces including businesses. The community has grown to over 1500 women in its first year as privates and has attracted a handful of corporates.

Designing mindfulness and meditation workshops specifically for the clients needs including aromatherapy, sound, and food delivery. Accepting and managing finances, admin and payroll.

CREATIVE CONSULTING AND CUSTOMER ACQUISITION FOR A CO-WORKING SPACE TARGETING WOMEN

February 2018 - February 2019

Marketing campaign and creative consulting for Birdhaus Social the Co-working space for women in Zürich.

Working on redefining ICP. Surface insights from key stakeholders. Categorized the ICP aligned to the Go-To-Market.

Long term planning for member events, new member initiatives, and cross-promotion, hosting aesthetically pleasing events for their target group centered around wellness, meditation, and business.

SOCIAL MEDIA CAMPAIGN AND CREATIVE CONSULTING FOR THE BEAUTY BLOG AND TV SHOW ON TELE ZÜRI

October 2018- March 2019

Digital Marketing campaign for top-ranked and featured blog "Beauty by Vanessa Bratschi" on all types of media: Direct Mail, Instagram, Facebook, Homepage updates including supporting her video content on youtube and creative consulting on her TV show on Telezüri beauty by Vanessa.

I managed to get her into a successful contract with TeleZüri and brainstormed the concept for her TV Show alongside Tele Züri and Vanessa.

The web format "Beauty by Vanessa" is published weekly on the portals of AZ northwest Switzerland as well as on the websites and apps of TeleZüri, Tele M1 and TeleBärn.

SOCIAL MEDIA CAMPAIGN FOR THE FASHION BRAND FAMILY AFFAIRS BY NINA EGLI

Spring campaign 2019

Developing and implementing a digital content strategy for the fashion brand Family Affairs by Nina Egli. Developing and implementing a social media strategy fitting to the target group. Creative consulting, texting, editorial support for the website, her blog and Instagram.

Creating content that resonates with the audience segments and analyzing and reporting on your results.

Running administration and being part of a creative team contributing to the spring campaign.

FREELANCE HOST, STYLIST AND BLOGGER

2015-2018

Host, stylist, content creator and photographer running successful Swiss blogger events for a client base from Yelp, IKEA, Zalando, and Starbucks.

Building up a network with bloggers and lifestyle brands in the Swiss market. Organizing events for new product launches and seasonal events including party planning and event organization, design of branded food supply and after sales.

Creating online courses for my own brand around positivity.

SOCIAL MEDIA AND EVENT MANAGEMENT FOR MULTIPLE CLIENTS IN THE BEAUTY, MEDICAL AND HOME DESIGN INDUSTRIES

2017-2019

Running campaign management. Focusing on creating content, researching industry-related topics and building partnerships with the Swiss influencers suitable for the brands. Create and distribute marketing copy to advertise the products and services, managing the offline community and creating events to build up the customer relationship.

Conduct keyword research and use SEO guidelines to optimize content and promoting content on social networks including monitoring engagement. Identify customers’ needs and recommend new topics to enhance engagement level.

BUILDING A COMMUNITY AROUND MY OWN AROMATHERAPEUTIC BRAND MAMA UNIVERSE

October 2018 - now

Creating a social media strategy and building meaningful content for this specific target group.

Within one and a half years I managed to build an Instagram community of 1200, a Facebook community of 2000, a private Facebook Group of 100 people, and a Newsletter list of 300 people. My brand is well known in the Zürich wellness scene.

Hosting events and building community; on- and offline.

GIVING MINDFULNESS TRAINING TO TEENAGERS AS PART OF A YOUTH REHABILITATION PROGRAM

October 2017 - February 2019

Preparing young people for training and integrating sustainably in the work market. Teaching the teenagers mindfulness techniques. Social project via Durchstart und Sozialamt. (Voluntary)

MY PERSONAL PHILOSOPHY

I'm always up to date and hear the harbingers of the future through my trained sensors. My philosophy is to respond to this demanding fast world that is everchanging with a lot of creativity and curiosity, to create high-quality stories for every company I work for.

I'm a believer and I believe in social media and its power of connection. Through social media, we can build a strong community and connect every product.

It's fascinating to me how substantial and meaningful the customer brand connection can become through the right content. I would be honored to carry out your vision into the world!